Trade cards were essentially colorful business cards, a popular form of advertising in the late 1800s. People began to collect them as a hobby, which led to a boom in cards made especially for trading, i.e., trading cards. Here are two arresting trade cards from Skaneateles:
Feeley & Durkan, in business between 1883 and 1894 in a store on Genesee Street, dealt in boots, shoes and “gent’s furnishing goods.” James D. Feeley was born in Ireland and came to Skaneateles as a child; he lived in Skaneateles Falls, where he served as postmaster from 1893 to 1897. He died in 1902 at the age of 58. His junior partner was John Durkan.
Frank Marshall had a store on Genesee Street circa 1882, where he sold watches, clocks, jewelry and stationery. He promised that repairs would be promptly attended to.